Gabby Hollowell • Copywriter & Brand Storyteller

Extra, Extra, Read All About Me.

Hey, what’s up, hello. I’m Gabby, a Cleveland native living it up in Denver. Once you get to know me, you'll see that my name suits me pretty well.


So, what's my story? Well, I've been in the biz for 8 years and have agency and in-house experience working on many beloved household brands—including Uncrustables, Jif and John Deere. In that time, my work has won a silver ADDY from the American Advertising Federation (Akron), I've written copy for every type of medium (from billboards to TV storyboards), and have casted & directed talent for radio ads and TV spots.


Outside of work, my life looks a lot like a Subaru ad. (Of course I drive one.) I’m an avid rock climber, kayaker, snowboarder, biker, hiker and beer connoisseur. I get psyched on hiking up 14,000-foot-tall mountains, flying down a singletrack on my mountain bike and hanging 100 feet off the ground. (Sorry, Mom.) I was also a competitive waterskier in college.


I read and write a lot in my free time, keep more journals than I can keep track of, and am currently working on writing a book.


Here's me being me:


I can write an ad for anything except myself, so maybe you’ll find these reviews helpful:


• “You’re so funny.” – My mom


• “A pleasure to have in class.” – My 3rd grade teacher


• “Meow.” – My cat


• “I’ve never heard anyone say they make ads for a living.” – Some guy I went on a date with


• “I've been in this industry for 19 years and Gabby is one of the best writers and thinkers I've worked with.” – Work bestie


• “She is curious, inventive, and driven. I’m a big fan.” – College professor


• “I love working with Gabby. She sees things you don't see." – Other work bestie


• “I’d hire me.” – Me


And while you're here, check out this fun Adweek video was featured in, where I was surprised by Cindy Gallop! (If you're an Adweek subscriber, you can read the article.)



Work History

Freelance Copywriter @ Smartwool

October 2024 – Now


Copywriter @ The J.M. Smucker Company

May 2021 – Now


Copywriter @ VMLY&R COMMERCE (formerly Geometry Global)

June 2017 – May 2021


Internal Communications Specialist Intern @ Nestlé

June 2015 – January 2016

Happy Clients

  • Smartwool
  • Icebreaker
  • Uncrustables
  • Jif
  • Smucker’s
  • Dunkin'
  • Folgers
  • Milk-Bone
  • Pup-Peroni
  • Meow Mix
  • Voortman Bakery
  • Hostess
  • Rachael Ray Nutrish
  • Sahale Snacks
  • John Deere
  • Nestlé
  • Ski-Doo
  • Sea-Doo
  • Can-Am
  • Continental
  • Avery Dennison
  • Coca-Cola
  • Cummins


Awards

  • ADDY – Silver Award for Continental 2-page magazine spread

Education

Ohio University

BS in Journalism (2017)



Lakeland Community College

Associate of Arts (2014)