Gabby Hollowell • Copywriter & Brand Storyteller

Video Projects

Coffee-mate Effie Video


As a junior copywriter, I wrote the script, casted talent and helped produce this case video for Coffee-mate’s Holiday Vote-a-Flavor campaign, which was submitted in the 2019 Effie Awards. The campaign was a finalist in the Omni-channel Shopper Experience category.


https://www.effie.org/case_database/case/SME_2019_E-427-614

E-commerce Videos



Below are videos I developed to accompany various products on product listing pages, highlighting the benefits of each product.

Dunkin' Cold Brew Concentrate (September 2023)

Canine Carry Outs dog treat portfolio (April 2023)

Milk-Bone dog treats portfolio (January 2023)

Nature’s Recipe dog food portfolio (August 2021)