— PROJECT NAME
"Easy Family Traditions" Campaign
— ROLE
Junior Copywriter
(Geometry Global)
— DATE
December 2017
Sam’s Club members are always looking for ways to make the holiday season unique. So, we partnered with the movie "The Greatest Showman" and gave them ideas for Easy Family Traditions.
In-store, we promoted easy holiday meal and entertainment ideas with Coke, and encouraged them to start a new tradition and go to the movies on Christmas. We even included a Fandango coupon when they purchased a take-home Family Pizza Combo.
Digitally, we promoted a sweepstakes to win a private screening of the movie!
This campaign resulted in 7,453 sweepstake submissions, 33.7mm impressions and 155.5k clicks on our digital banners.
