— PROJECT NAME

"It's Time to TriGreen" Campaign

— ROLE

Junior Copywriter

— DATE

January 2018

This is a campaign I developed for TriGreen Equipment, one of John Deere’s largest ag & turf dealers in the U.S. They wanted to establish themselves as an approachable dealership and help customers overcome the intimidation factor that comes with purchasing large equipment.

Our strategy was: no matter if you're a new homeowner looking for help with your new property, or a long-time property owner looking for a better solution to get the job done, TriGreen has your back.

And then, “It’s Time to TriGreen” was born.