— ROLE
Copywriter
(The J.M. Smucker Company)
— DATE
February 2022
Below is the work I did for the rebranding and launch of the J.M. Smucker Company’s in-house creative agency, Seed Creative.
As the lead writer on the project, I helped come up with the new name (Seed Creative), wrote the tagline (“We Sow Brand Love”) and all internal and external communications to support the launch.
Blog Post
Blog post on the company intranet (where news and announcements are posted)
LinkedIn Post
A post I wrote for anyone at the company to share the news.
Email that was sent to the company
Sizzle reel (Click the image to see the video)