— ROLE
Copywriter
(The J.M. Smucker Company)
— DATE
February 2022
This is my work for the rebrand and launch of the J.M. Smucker Company’s in-house creative agency, Seed Creative.
As the lead writer on the project, I wrote the new name (Seed Creative), the tagline (“We Sow Brand Love”) and all internal and external communications to support the launch.
Blog Post
Blog post on the company intranet (where news and announcements are posted)
LinkedIn Post
A post I wrote for anyone at the company to share the news.
Email that was sent to the company
Sizzle reel (Click the image to see the video)