— ROLE

Copywriter (Smartwool)

— DATE

November 2025

I owned all copy executions of Smartwool's 2025 holiday campaign, and I'm pretty dang proud of it. I created the holiday toolkit as a freelancer and executed it as a full-time member of the team. 

In the words of my manager, this campaign brought in "dolla dolla bills"—sales tripled from 2024. My team brought the creative to life on web, email, social, wholesale…anywhere we had the opportunity to insert our big gift energy. ;)